What potential patients try to find on your practice’s website
There is a heightened risk of microbial keratitis with contact lenses purchased online.
A survey of American consumers has found that online convenience is no match for the simple pleasure of trying on frames in a shop.
A study confirms that people should buy lenses from an optometrist rather than an online retailer.
If one of your resolutions was to update your IT equipment in 2017, consult the National Television and Computer Recycling Scheme.
The Australian Taxation Office has an informative site to help employers navigate the different circumstances when providing events and gifts for their staff.
How to make your practice child-friendly
Mobile devices can improve the way you deliver better eye care but remember that your patients’ privacy always comes first.
The National Law prohibits optometrists from using testimonials so ensure reviews and ratings don’t appear on your practice’s Facebook page.
How to put your business details on Google
Considering renovating your practice and not sure where to start? Help is at hand.
Accurate measurements mean fewer remakes and delays and better patient satisfaction.
The ATO is running free, face to face workshops for new, small business owners.
Keying in information during consultations is fast and convenient but you’ve got to keep tabs on it.
Keeping your patients in the loop is easier and more important than ever before.