Marketing Resources

Marketing Resources

Marketing Campaigns for You and Your Practice


Good vision for Life

Optometry Australia launched its Good vision for life campaign in September 2016. The campaign is designed to increase awareness of the role of optometrists and to motivate Australians to have regular eye examinations.


Template media release

From time to time we provide you with template media releases, to help extend publicity for national eye awareness campaigns. Please adjust according to the instructions on within the document.  JulEYE - Embargoed until 11 July 2016


The Contact Lens Hub

Optometry Australia, in partnership with Johnson & Johnson Vision, has developed the 'Contact Lens Hub'; an online collection of resources, information and inspiration for contact lens practitioners and practice owners. The Contact Lens Hub has been designed to empower you with tools and knowledge to help you grow.


U are Vulnerable - UV Eye Protection Campaign

UV can cause damage to eyes as well as skin so use these materials to educate your patients all year around.


Back to School Campaign

Encourage parents to include an eye examination in their 'Back to School' routine to ensure that their child's vision is not forgotten. Start planning your promotional activity by accessing your free Digital Resources Marketing Kit.


Children's Vision Campaign 

Access a broad range of Children's Vision information, material and digital resources to help educate parents about the importance of healthy vision. 


Workplace Eye Safety Campaign

The Workplace Eye Safety campaign, developed in partnership with HOYA Lens Australia, offers you a great range of resources and materials to assist you in conducting vision screenings with local businesses and help to increase your local profile and patient base. The campaign also aims to help improve eye safety in your community.