Attract more patients with one video: Optometry video marketing 101
Optometrist, blogger and digital marketer at Optomly, Leigh Plowman gives fellow practitioners tips on how to grow their business using video marketing.
Tagged as: Marketing
New tool helps ask patients: Are you of Aboriginal or Torres Strait Islander origin?
A new free resource aims to help eye care practitioners identify patients of Aboriginal and Torres Strait Islander origin and deliver culturally safer eye care.
Tagged as: Indigenous eye health, Member services, Patient management, Practice equipment
Optometrists can help save the planet, as well as sight
Adelaide optometrist Meg Kirkman gives tips on how to have an environmentally-friendly practice.
Tagged as: Advocacy & government, Future
Optometrist Business Brokers
There is a new option for Practice Owners wanting to sell – Optometrist Business Brokers
Tagged as: Marketing
RANZCO developing guidelines for injections by non-ophthalmologists
RANZCO is developing guidelines for health professionals other than ophthalmologists, including optometrists, to give anti-VEGF injections.
Tagged as: AMD, Diabetes, Future, International, Other eye diseases, Patient management, Scope of practice
Research to support diabetic eye care
A short online survey aims to identify areas that optometrists can be supported in diabetic eye care delivery and management.
Tagged as: Diabetes, O=Mega Vic, Patient management, Universities
Meet Sophia a young professional who decided to be an independent optometrist
ProVision helps independent optometrists at different stages of their careers from graduation to retirement.
Tagged as: Employment, O=Mega Vic
New MBS book for optometrists shows increased Medicare rebates
A stand-alone Medicare Benefits Schedule (MBS) book for optometrists shows new Medicare rebates which apply from today.
Tagged as: Advocacy & government, Medicare-MBS-PBS
Contact lens recycling scheme funds glasses for those in need
Contact lens patients can recycle their used contact lenses and blister packs preventing tonnes of plastic ending up in oceans.
Tagged as: Contact lenses
Phone verification of patient Medicare card number ceasing
From 1 July 2019, health professionals will no longer be able to request verification of a patient’s Medicare card details via phone, except in exceptional circumstances.
Tagged as: Medicare-MBS-PBS, Patient management