You are here: Home > News > Latest updates & news > Marketing > Countdown to 2020 as the Year of Good Vision for Life
Read time:

1:30min

hero image

Plans are progressing for a campaign to designate 2020 as the Year of Good Vision for Life.

With just 11 months to go, the Optometry Australia initiative is gaining momentum, said General Manager of Marketing and Communications Kerry I’Anson today.

Optometry Australia will take a lead role, she said.

“We are currently meeting with several important stakeholders from the eye health sector. We want to take a lead role in uniting optometry for the Year of Good Vision for Life theme to deliver a consistent message about eye health management and the importance of seeing an optometrist regularly.

“As 20/20 is a well-known term attributed to vision, and good vision is so important for a healthy, happy life, the year 2020 is a significant opportunity to focus on eye health.”

______________________________

Filed in category: Marketing
Tagged as: ,

Acknowledgement of Country

In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.