Plans are progressing for a campaign to designate 2020 as the Year of Good Vision for Life.
With just 11 months to go, the Optometry Australia initiative is gaining momentum, said General Manager of Marketing and Communications Kerry I’Anson today.
Optometry Australia will take a lead role, she said.
“We are currently meeting with several important stakeholders from the eye health sector. We want to take a lead role in uniting optometry for the Year of Good Vision for Life theme to deliver a consistent message about eye health management and the importance of seeing an optometrist regularly.
“As 20/20 is a well-known term attributed to vision, and good vision is so important for a healthy, happy life, the year 2020 is a significant opportunity to focus on eye health.”
Tagged as: Good vision for life, Marketing