We have created a badge for use by our members and the broader eye health sector to help drive message consistency.
The idea is that this badge can sit alongside existing logos and marketing materials, but acts as a vehicle for us to deliver a united message throughout the Year 2020.
Here are some guidelines around using the badge:
- Make sure it’s horizontal
- If used over an image, place in one of the bottom corners
- Leave a bit of breathing room around the badge too – check out the example on this page
- The yellow badge is our preferred option, but if yellow doesn’t fit with your brand guidelines, you can select one of the other white, black or watermark options
Stay tuned for suite of campaign images – coming here soon.