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The campaign

Campaign overview

Our aim is to unite the eye health sector behind the theme ‘Make this your year of Good vision for life’ so that we can deliver a consistent, united and powerful message to all Australians about eye health management and the need to see an optometrist regularly throughout life.

We are focused on rallying the sector to ramp up consumer awareness and we have developed – and will continue to develop – tools to make it easy to do so throughout the year.

See details of campaign elements here, a page that will continue to expand over the coming weeks and months.

Get into it, and help us make this everyone’s year of Good vision for life!

We aim to reinforce to Australians:

  • The importance of regular eye examinations with an optometrist
  • The increasing importance of general health and self-care, within which eye health plays a critical part
  • Safety measures within the optometry sector being taken to ensure the health of patients and staff
  • Ongoing eye health and safety care within the new, COVID-normal

2020 Vision Index Report

In November 2019 we commissioned research to survey Australians about their approach to eye health and their attitudes and habits with regard to their eyes. The resulting report covers many topics such as glasses, contact lenses, eye conditions, disease, nutrition, workplace, driving, sport and digital behaviour.

This data has been used, and will continue to be used, to develop a range of media and consumer-friendly talking points to share with you for your own marketing efforts.

Click on the image to read the full report.

Resources for your use

Campaign badge for your use

We have created everything you’ll need to support the ‘Make this your year of Good vision for life’ campaign.

Click on the Good vision for life badge below to find many and varied versions of the badge available for your use.

Make This Your Year of Good Vision For Life badge



List of key messages

We have developed these key messages that we encourage you to use in your patient communications, if talking to the media, or within public forums. The more we use these messages consistently, the more they will resonate within the community.



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