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Optometrists at the launch of Essilor’s cinema commercial for Crizal Prevencia in Melbourne

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A 45-second commercial produced by Essilor and designed for the public to understand the harm ultra-violet and blue-violet light poses to their vision was unveiled on the cinema screen to optometrists in Melbourne last night.

The commercial promotes Crizal Prevencia, a new lens from Essilor that research suggests may reduce the risk of age-related macular degeneration and cataract by blocking UV rays and blue-violet light.

Essilor invited 170 optometrists to the Melbourne launch of its cinema commercial which encourages movie-goers to visit an optometrist for more information about Crizal Prevencia.

Essilor is screening the commercial as part of its sponsorship of the Alliance Française French Film Festival, running in Sydney, Melbourne, Canberra, Brisbane, Perth, Adelaide and Byron Bay until April.

Essilor estimates that its commercial will screen 1,400 times during the festival.

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