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Optometrists at the launch of Essilor’s cinema commercial for Crizal Prevencia in Melbourne


A 45-second commercial produced by Essilor and designed for the public to understand the harm ultra-violet and blue-violet light poses to their vision was unveiled on the cinema screen to optometrists in Melbourne last night.

The commercial promotes Crizal Prevencia, a new lens from Essilor that research suggests may reduce the risk of age-related macular degeneration and cataract by blocking UV rays and blue-violet light.

Essilor invited 170 optometrists to the Melbourne launch of its cinema commercial which encourages movie-goers to visit an optometrist for more information about Crizal Prevencia.

Essilor is screening the commercial as part of its sponsorship of the Alliance Fran├žaise French Film Festival, running in Sydney, Melbourne, Canberra, Brisbane, Perth, Adelaide and Byron Bay until April.

Essilor estimates that its commercial will screen 1,400 times during the festival.

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