By Rhiannon Riches
ProVision and Optometry Australia have joined forces to promote consistent preventative eye-care messages to consumers.
From January to March 2017, ProVision will integrate Good Vision for Life campaign messages and images into its ‘See Better. See Us’ campaign.
National brand and corporate relations manager Kerry I’Anson said Optometry Australia welcomed the collaboration. ‘It makes good sense to combine our efforts for greater cut-through,’ she said.
Ms I’Anson said ProVision approached Optometry Australia after the launch of Good Vision for Life. ‘ProVision suggested collaborating as its campaign core messages were similar to ours, and our goals to motivate visits to an optometrist for an eye examination were aligned,’ she said.
Consistency was important for Optometry Australia, Ms I’Anson said. ‘We wanted to ensure that we protected the essence of the Good Vision for Life campaign’s messages as well as its look and feel, and ProVision accommodated these requirements,’ she said.
‘We are delighted with the final campaign assets that will make a powerful addition to ProVision’s point of sale window display assets. We saw this collaboration as a great way to extend our messages and thank ProVision for the opportunity to join forces in changing consumer attitudes to their eye health,’ she said.