By Kerry I’Anson
National Marketing and Brand Manager
Good vision for life campaign advertising will recommence this month after it was placed on hold over the December-January holiday period.
Only the pay-to-click digital campaign continued through the holiday period.
In February, digital display, Facebook, radio and television advertising will start again at staggered intervals with new campaign elements including online videos, a consumer e-newsletter and live radio reads slated to launch.
The new monthly consumer e-newsletter will feature three or four stories linked to the Stories section on goodvisionforlife.com.au. Members can sign up for the newsletter on the campaign website and can use any of these stories or those on goodvisionforlife.com.au in their own practice and patient newsletters.
The new radio component will feature prominent Austero radio hosts reading prepared scripts about preventative eye health and vision care, live on air. These live reads will be supported by 30-second advertisements and segment sponsorship.
Optometry Australia remains encouraged by the impact of the campaign to date as highlighted on the Campaign Reach Report Card.
The paid digital component of the next round of advertising will continue until the end of April with pay-to-click extending until 30 May. The radio component will continue throughout February to mid-March and television will conclude mid-February.