You are here: Home > About us > Our current focus > GP and pharmacist campaigns

Strengthening referral pathways

Optometry Australia continues to foster awareness and understanding among Australia’s GPs and pharmacists about the role of optometry and the need to strengthen referral pathways to optometrists.

In recent years we have run consecutive highly targeted campaigns, aimed at making GPs, pharmacists and pharmacy assistants more aware of eye symptoms which require referral to an optometrist.

To learn more, contact the national office.

You might be interested in

Interactive Series heads to Darwin to expand CPD access for NT optometrists

Optometrists in the Northern Territory will soon have hands-on, practical professional development closer to home, with Optometry Queensland and Northern Territory (OQNT) hosting Darwin Interactive (18-19 April 2026): a boutique, face-to-face CPD conference delivering case-based learning through immersive clinical sessions and peer discussion.
Interactive Series heads to Darwin to expand CPD access for NT optometrists View

Leading with purpose: Mark Nevin is driving a new era at Optometry Australia

Mark Nevin doesn’t think small when it comes to optometry’s future. He thinks about direction, momentum and impact. Since taking on the role of CEO at Optometry Australia in early 2026, Mark has brought with him a career’s worth of perspective shaped by frontline care, national advocacy and whole-of-system health reform.
Leading with purpose: Mark Nevin is driving a new era at Optometry Australia View

Acknowledgement of Country

In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.