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Board of Directors

Optometry Victoria is managed by a Board of Directors elected from our membership base. The key function of the board is to ensure good governance of the organisation. While undertaking this important work the board considers the broad trends affecting the membership and the profession.

Our directors bring a range of skills and experience to the board including backgrounds in clinical optometry, business and finance, teaching, research and academia, and public health, while also having wide-ranging experience practising in metropolitan, regional and rural locations.

We truly appreciate the time and consideration given to the organisation by all our directors and associates.

To contact any of the directors please email office.vic@optometry.org.au and we will forward it on to the appropriate person.

Our staff

Our staff are responsible for ensuring the effective and responsible operation of the organisation, while delivering the goals identified in the three-year strategic plan.

Our dedicated and experienced team possess a wide range of skills and experience, ensuring members are provided with the highest level of support, guidance and access to services and events.

CEO

Pete Haydon

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Tel: (03) 9652 9100 Email: p.haydon@optometry.org.au

Pete has worked for Optometry Victoria since 2014, following management roles in both corporate and humanitarian organisations in Australia and abroad.

Pete has assisted the OV Board to develop and deliver an expanded range of member-focused services across his time with the association, alongside ensuring financial sustainability.

He has worked with the OV team, Board, and colleagues from other states and Optometry Australia to deliver ambitious projects for members in Victoria and beyond. These include O=MEGA, a joint venture with ODMA that will see the largest eyecare and eyeware clinical conference and expo in the Southern Hemisphere. With his South Australian counterpart he has had stewardship of the amalgamation project with Optometry South Australia and will lead the new organisation from July 1 2019.

He has spearheaded the Optometry Victoria bid for the World Congress of Optometry to be brought to Melbourne in 2021, and looks forward to continuing to prosecute Australia’s case to hold this important event.

Member Services & Policy Manager

Michelle Marven

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Tel: (03) 9652 9100 Email: m.marven@optometry.org.au

Michelle joined Optometry Victoria in 2015, bringing with her over 15 years’ experience in policy, advocacy and member engagement across health care, housing and not for profit organisations.

Policy and Advocacy Coordinator

Maddy Deveson

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Tel: (03) 9652 9100 Email: m.deveson@optometry.org.au

Maddy graduated from Melbourne University’s Bachelor of Optometry program in 2004 and went on to practise optometry for eight years in a variety of settings – corporate and independent, city and country. Maddy’s interests in policy, advocacy and public health led her to complete studies in Health Economics and Microeconomics, before completing Monash University’s Juris Doctor Law degree in 2014.

Maddy strongly believes that optometrists have a critical role to play in the primary healthcare landscape, and that their importance will only continue to grow as the population ages. She is a passionate advocate for the role that optometrists have to play in paediatric eyecare, because not only are optometrists well-equipped to detect eye disease, they are the best-placed people to ensure that children have clear and comfortable vision, and to educate families about eye issues such as myopia and protection from ultraviolet light.

Operations and Finance Coordinator

Jenny Hall

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Tel: (03) 9652 9100 Email: j.hall@optometry.org.au

Jenny trained and worked as an events manager for 15 years before working with a CRM and event management software development company in sales, marketing and training.

Jenny started work at Optometry Victoria in 2011 as the Member Database and Accounts Officer. Jenny’s role includes managing the finance and operations of the business as well as responsibility for membership data. Jenny played a major role in the design and implementation of Optometry Victoria’s 360 Membership database in 2017. Jenny is currently completing an Advanced Diploma in Accounting.

Member Events Coordinator

Sue Mason

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Tel: (03) 9652 9100 Email: s.mason@optometry.org.au

Sue Mason is an event specialist with over 16 years’ experience in end-to-end coordination of forums, events and conferences across Australia.

Sue has broad experience across a range of sectors, having worked in consumer based membership associations, not for profits, retail and advertising, tertiary institutions and government organisations. Sue has a post graduate qualification in Public Relations.

Member Liaison, Events Support & Administration Officer

Margaret James

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Tel: (03) 9652 9100 Email: office.vic@optometry.org.au

Marg has extensive experience over ten years in office management roles. She also has wide-ranging events and venue management experience, having worked in the music industry as an owner/manager of her own live music restaurant and venue.

Margaret joined Optometry Victoria in 2017, where she has provided support directly to members, and assisted with event organising, playing a key role in delivery of the association’s member CPD events.

Personal Assistant to the CEO and Governance Liaison

Mel Andrews

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Tel: (03) 9652 9100 Email: m.andrews@optometry.org.au

Mel has been working as an Executive Assistant for the past 13 years within a variety of professional industries.

Mel joined Optometry Victoria at the start of February 2019 as Pete Haydon’s (CEO) Personal Assistant and Governance Liaison to the Board of Optometry Victoria.
Mel will provide direct support to Pete on a daily basis and the Optometry Victoria board.

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