BHVI Myopia Education Program - Course 3: The Business of Myopia
Provider: Brien Holden Vision Institute
Contact: Belinda Ludlow, [E] education@bhvi.org, [P] 0414426025
Learning Objectives
- Justify why you would introduce myopia management into your practice from a business perspective
- Describe the benefits myopia management can give your practice
- Evaluate the needs of the local market, competitors, challenges and opportunities relating to myopia management
- Set your myopia management business goals
- Outline the clinical and operational procedures, visits and appointment structure appropriate for myopia management cases
- Determine any additional equipment needs when introducing myopia management into the practice
- Develop or adapt practice operational procedures linked to myopia management in your practice
- Develop a pricing strategy for myopia management services and products
- Outline key in-practice marketing strategies for myopia management
- Explain how to best use digital marketing, including social media, emails and online surveys
- Identify ways to improve online visibility and reputation
- Identify traditional marketing channels that are most likely to reach your target audience
- Justify whether and how to outsource marketing for your practice
- Identify strategies to enhance communication in the various steps of the patient journey
- Develop key messages and materials to suit each myopia management strategy or treatment option
- Manage common parental concerns with myopia management
- Identify communication strategies to manage expectations and enhance compliance
- List key ways to maximise patient loyalty
- Outline the ways in which you can strengthen professional networks and links
- Explain how myopia management is likely to evolve in the future
Max CPD hours awarded: 6
Session Information
| Name |
|---|
| Module 1: Introduction to the business of myopia (0.5 Hour) |
| Clinical? |
| No |
| Interactive? |
| No |
| Therapeutic? |
| No |
| Duration of CPD Session/Module |
| 0.5 |
| Duration of CPD Session/Module inclusive of Assessment Component |
| 0.5 |
| Name |
|---|
| Module 2: Setting up the practice for myopia management (1.75 Hours) |
| Clinical? |
| No |
| Interactive? |
| No |
| Therapeutic? |
| No |
| Duration of CPD Session/Module |
| 1.75 |
| Duration of CPD Session/Module inclusive of Assessment Component |
| 1.75 |
| Name |
|---|
| Module 3: Marketing for myopia management (1.75 Hours) |
| Clinical? |
| No |
| Interactive? |
| No |
| Therapeutic? |
| No |
| Duration of CPD Session/Module |
| 1.75 |
| Duration of CPD Session/Module inclusive of Assessment Component |
| 1.75 |
| Name |
|---|
| Module 4: Communication and education in myopia management (1.5 Hours) |
| Clinical? |
| No |
| Interactive? |
| No |
| Therapeutic? |
| No |
| Duration of CPD Session/Module |
| 1.5 |
| Duration of CPD Session/Module inclusive of Assessment Component |
| 1.5 |
| Name |
|---|
| Module 5: Maintaining success in myopia management (0.5 Hour) |
| Clinical? |
| No |
| Interactive? |
| No |
| Therapeutic? |
| No |
| Duration of CPD Session/Module |
| 0.5 |
| Duration of CPD Session/Module inclusive of Assessment Component |
| 0.5 |