Media Releases

Media Releases

Optometry Australia launches Optometry 2040

For immediate release, 7 February 2018

Optometry Australia today announced that it has launched a significant new initiative aimed at identifying likely and preferred futures for optometry, optometrists, and community eye health. READ MORE

Fewer non-urgent eye health presentations in emergency as eye health messages start to resonate

For immediate release, 5 February 2018

A review of emergency department presentations across Australia in 2016-2017 reveals that almost 120,000 people presented for eye conditions, of which just over 19,640 were considered non-urgent. READ MORE

Optometry Australia celebrates its centenary year

For immediate release, 1 February 2018

Optometry Australia is celebrating its 100-year anniversary since its foundation as the peak professional body for optometrists. READ MORE

Thousands of children will be disadvantaged by vision problems

For immediate release, 18 January 2018

Thousands of children will be immediately disadvantaged in 2018 as they start, or return to school, because they simply cannot see properly. READ MORE

Optometry Australia joins Silmo Sydney 2018 as principal partner

For immediate release, 10 January 2018

Optometry Australia announced today that it will become a principal partner of Silmo Sydney 2018. READ MORE.

Can your eyes get sunburnt? The answer is yes!

For immediate release, 27 December 2017

As the summer sun intensifies, Optometry Australia is warning Australians to not only slip, slop and slap, but to slide on some sunnies to protect their eyes from the sun's harsh rays. READ MORE.

Optometrists applaud new guideline: zero screen time for toddlers

For immediate release, 22 November 2017

The national guidelines warn parents not to use television or other digital screens as a babysitter for babies and toddlers, with new advice that children under two should have no screen time. READ MORE

Halloween contact lenses are a horror story for your eyes

For immediate release, 16 October 2017

In the lead up to Halloween, novelty non-prescription contact lenses, easily obtained online, are frightening Australian optometrists for all the wrong reasons. Optometry Australia warned consumers not to buy any cosmetic contact lenses without consulting their optometrist. READ MORE

Optometrists throw shade on tiny sunglasses trend

For immediate release, 11 October 2017

People who are serious about the health of their eyes would do well to think twice about the latest celebrity fashion trend – teeny tiny sunglasses. READ MORE

Optometry intelligent when it comes to diabetic screening

For immediate release, 13 September 2017

Optometry Australia is supportive of any screening for diabetic retinopathy in patients. And, while it welcomes the artificial intelligence screenings soon to be available at GP clinics as a method to detect the disease, it doesn’t want Australians to forgo comprehensive eye examinations. READ MORE

Optometrists see link between vision loss and metal health

For immediate release, 11 September 2017

On R U OK Day? (Thursday September 14), Optometry Australia is encouraging Australians to understand the huge impact vision loss has on their mental health. As our population ages, the peak professional body for optometrists sees eye health as an increasingly important part of the mental health conversation.

Looking each other in the eye can save your relationship and your eyes

For immediate release, 7 September 2017

Optometry Australia, the peak professional body for optometrists, has applauded SBS’s riveting series Look Me in the Eye, which premiered last night. Optometrists are hoping the series, in which estranged loved ones are made to look into each other’s eyes for five minutes, will encourage Australians to put down their screens and reconnect – for the sake of their relationships and their eye health. READ MORE

Contact lenses: nothing to be squeamish about

For immediate release, 22 August 2017

The story of the woman in the US who had a clump of 27 contact lenses removed from under her eyelid made the world’s eyes water when it went viral recently. READ MORE

Buying prescription glasses online can put your vision at risk

For immediate release, 24 July 2017

According to Optometry Australia, those who buy prescription glasses online instead of from an optometrist are more likely to regret their purchase. They could also be putting their eye health at risk. READ MORE

New trial finds honey to be a superior treatment for dry eyes

For immediate release, 12 June 2017

In a ground-breaking new trial, this powerful natural product has been proven to outperform standard treatments in relieving the symptoms of dry eyes. READ MORE

Threat of vision loss a motivator to quit smoking

For immediate release, 7 June 2017

Vision is consistently rated as our most important sense, and smoking is the biggest controllable factor associated with age-related macular degeneration – an irreversible eye disease that can lead to blindness. READ MORE

Men neglecting eye health at the expense of their overall wellbeing

For immediate release, 14 June 2017

During Men’s Health Week, June 12 to 18 2017, men’s health advocates are encouraging men and their families to have meaningful conversations about the factors that keep them healthy in body and mind. READ MORE

Lyn Brodie appointed CEO of Optometry Australia

For immediate release, 7 June 2017

Experienced executive, Ms Lyn Brodie, has been appointed CEO of Australia’s peak professional body for optometrists, Optometry Australia.  Optometry Australia’s President Andrew Hogan said that the Board was delighted that Ms Brodie was joining the organisation. READ MORE

Seize the day like Judi Dench: Get your eyes tested for macular degeneration

For immediate release, 5 June 2017

Optometry Australia is urging everyone over 50 to book a potentially sight-saving eye test with their optometrist. Dame Judi Dench, a class-act on and off the screen, has also encouraged over-50s to get tested. READ MORE

5 beauty secrets only your optometrist can tell you

For immediate release, 30 May 2017

No matter what you’re packing in your makeup kit, bloodshot and puffy eyes are never beautiful.  Eyes are particularly vulnerable to infection and some beauty procedures even put your vision at risk. READ MORE

Budget outcome falls short for optometry

For immediate release, 9 May 2017

Optometry Australia tonight said that the Australian Government missed a crucial opportunity to demonstrate its commitment to the eye health needs of millions of Australians with the decision not to lift immediately the freeze on indexation of optometry Medicare rebates. READ MORE

Vision problems to blame for poor performance in NAPLAN tests?

For immediate release, 9 May 2017

A poor performance in this week’s NAPLAN tests – particularly in grammar and spelling - could have more to do with a student’s undetected vision problem than any fault of their school or ability. READ MORE

Listen to the people Mr Turnbull!  Eyecare is at risk without a rebate increase

For immediate release, 5 May 2017

For the six million Australians who will have eye examinations in 2017, the Medicare rebate that they will receive will be less than they would have received in 2012, unless action is taken now to remove the freeze on indexation of optometry services. READ MORE

Why wearing sunglasses in autumn and winter is just as important as summer

For immediate release, 1 May 2017

A new video, released in time for autumn and winter, has been produced by Optometry Australia with the aim of reminding Australians of the importance of protecting their eyes all year round. READ MORE

Optometrists combat 'sneaky' sight-stealing disease

For immediate release, 22 February 2017

Glaucoma is one of the “sneaky” conditions that can go undetected without a check-up until it is too late. READ MORE.

Optometry Australia welcomes strongest indication Medicare freeze could be lifted

For immediate release, 22 February 2017

Australia’s 5,000 optometrists have welcomed the news that the Turnbull Government is considering reviewing the Medicare rebate freeze ahead of the May Budget. READ MORE

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Looking each other in the eye can save your relationship and your eyes