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Managing Myopia Course 3: The Business of Myopia

Available from: 1/12/2019

Where to publish: https://bhvi.org/education.html

Provider: Brien Holden Vision Institute

Contact: Michael Morton, [E] j.rodrigues@bhvi.org, [P] 0402341729

Learning Objectives

  • Justify why you would introduce myopia management into your practice from a business perspective
  • Describe the benefits myopia management can give your practice
  • Evaluate the needs of the local market, competitors, challenges and opportunities relating to myopia management
  • Set your myopia management business goals
  • Outline the clinical and operational procedures, visits and appointment structure appropriate for myopia management cases
  • Determine any additional equipment needs when introducing myopia management into the practice
  • Develop or adapt practice operational procedures linked to myopia management in your practice
  • Develop a pricing strategy for myopia management services and products
  • Outline key in-practice marketing strategies for myopia management
  • Explain how to best use digital marketing, including social media, emails and online surveys
  • Identify ways to improve online visibility and reputation
  • Identify traditional marketing channels that are most likely to reach your target audience
  • Justify whether and how to outsource marketing for your practice
  • Identify strategies to enhance communication in the various steps of the patient journey
  • Develop key messages and materials to suit each myopia management strategy or treatment option
  • Manage common parental concerns with myopia management
  • Identify communication strategies to manage expectations and enhance compliance
  • List key ways to maximise patient loyalty
  • Outline the ways in which you can strengthen professional networks and links
  • Explain how myopia management is likely to evolve in the future

Max points awarded: 5.50

Session Information

Name
Introduction to the business of myopia
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
0.50
Name
Setting up the practice for myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
1.50
Name
Marketing for myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
1.50
Name
Communication and education in myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
1.50
Name
Maintaining success in myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
0.50

Acknowledgement of Country

In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.