Managing Myopia Course 3: The Business of Myopia
Available from: 22/10/2019
Where to publish: https://www.brienholdenvision.org/academy.html
Provider: Brien Holden Vision Institute
Contact: Michael Morton, [E] academy@brienholdenvision.org, [P] 0402341729
Learning Objectives
- Justify why you would introduce myopia management into your practice from a business perspective
- Describe the benefits myopia management can give your practice
- Evaluate the needs of the local market, competitors, challenges and opportunities relating to myopia management
- Set your myopia management business goals
- Outline the clinical and operational procedures, visits and appointment structure appropriate for myopia management cases
- Determine any additional equipment needs when introducing myopia management into the practice
- Develop or adapt practice operational procedures linked to myopia management in your practice
- Develop a pricing strategy for myopia management services and products
- Outline key in-practice marketing strategies for myopia management
- Explain how to best use digital marketing, including social media, emails and online surveys
- Identify ways to improve online visibility and reputation
- Identify traditional marketing channels that are most likely to reach your target audience
- Justify whether and how to outsource marketing for your practice
- Identify strategies to enhance communication in the various steps of the patient journey
- Develop key messages and materials to suit each myopia management strategy or treatment option
- Manage common parental concerns with myopia management
- Identify communication strategies to manage expectations and enhance compliance
- List key ways to maximise patient loyalty
- Outline the ways in which you can strengthen professional networks and links
- Explain how myopia management is likely to evolve in the future
Max points awarded: 5.50
Session Information
| Name |
|---|
| Introduction to the business of myopia |
| Activity Type |
| Non Clinical |
| Therapeutic? |
| No |
| Manufacturer/Supplier? |
| No |
| Points for attending & Passing Assessment |
| 0.50 |
| Name |
|---|
| Setting up the practice for myopia management |
| Activity Type |
| Non Clinical |
| Therapeutic? |
| No |
| Manufacturer/Supplier? |
| No |
| Points for attending & Passing Assessment |
| 1.50 |
| Name |
|---|
| Marketing for myopia management |
| Activity Type |
| Non Clinical |
| Therapeutic? |
| No |
| Manufacturer/Supplier? |
| No |
| Points for attending & Passing Assessment |
| 1.50 |
| Name |
|---|
| Communication and education in myopia management |
| Activity Type |
| Non Clinical |
| Therapeutic? |
| No |
| Manufacturer/Supplier? |
| No |
| Points for attending & Passing Assessment |
| 1.50 |
| Name |
|---|
| Maintaining success in myopia management |
| Activity Type |
| Non Clinical |
| Therapeutic? |
| No |
| Manufacturer/Supplier? |
| No |
| Points for attending & Passing Assessment |
| 0.50 |