Let’s support optometry on the big screen
Optometrists aren’t just making a difference in the practice room – they’re making waves in cinemas too.
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Campaign badge
We have created a badge for use by our members and the broader eye health sector to help drive message consistency.
The idea is that this badge can sit alongside existing logos and marketing materials, but acts as a vehicle for us to deliver a united message throughout the Year 2020.
Here are some guidelines around using the badge:
- Make sure it’s horizontal
- If used over an image, place in one of the bottom corners
- Leave a bit of breathing room around the badge too – check out the example on this page
- The yellow badge is our preferred option, but if yellow doesn’t fit with your brand guidelines, you can select one of the other white, black or watermark options
Image library
Stay tuned for suite of campaign images – coming here soon.
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Digital health and AI in optometry, with Christopher Law
Christopher Law is breaking new ground in the field of embedding digital health content and assessments within Deakin University's optometry course, while also researching digital health curricula across optometry study programmes in Australia and New Zealand. Christopher shares some handy digital health and AI tips for optometrists, as well as his thoughts on embedding digital health into optometry courses and optometry clinics.
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Strong interest in Advanced Practice Recognition as applications close for first open round
Optometry Australia extends a sincere thank you to all members who expressed interest in the inaugural open round of our Advanced Practice Recognition (APR) Program – Glaucoma.
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