Vision Index

Our Vision Index is an important resource that we have implemented to enhance the impact of the Good vision for life campaign. First released in 2020 just prior to the onset of the global pandemic, our Vision Index provides an insight into Australians’ attitudes, beliefs and behaviours around maintaining their eye health.

In 2020, the resulting report enabled Optometry Australia to generate unprecedented publicity in nation-wide consumer media profiling eye health issues and highlighting the need to see an optometrist.

Given the pandemic, and the opportunities to highlight shifting attitudes, we felt it prudent to conduct similar research this year and in July we released the 2022 Vision Index. Click on the images below for the full copies of the respective reports.

 

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Acknowledgement of Country

In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.