Through proactive media engagement, Optometry Australia generated a record 650 pieces of editorial coverage in a variety of media outlets nationally in FY2020-2021 and 1,400 over the past three years, with the majority of stories carrying key eye health messages to Australians.
We invite members to register their interest in becoming a ‘Good vision for life media ambassador’ and/or a ‘member of an Optometry Australia advisory group’. Read more.
In a recent campaign Optometry Australia ran, a number of prominent individuals from a range of backgrounds come together to promote eye health and the benefits of regular eye examinations
The pandemic has taken its toll on practice owners, which has prompted them to rethink their business plans. A year on, it is time to revisit those plans.
A new Good vision for life national television campaign, featuring Optometry Australia’s first ever TV commercial, will encourage Australians to prioritise their eye health and make an appointment with an optometrist for an eye examination.
Change management is no longer a specialised skill, it is one every leader needs.
