You are here: Home > About us > Our current focus > Our digital footprint

Focusing on digital evolution

An extensive review of Optometry Australia’s digital infrastructure in 2016 prompted us to commence introducing new technology to enhance our digital footprint to increase efficiencies. This website is the latest enhancement that we have introduced in our quest to deliver an informative and streamlined online experience for our end users – members, stakeholders, affiliated health sectors and consumers.

To date we have:

  • Delivered this website, designed not only to look great, but to connect a range of stand-alone digital platforms through single sign-on technology. Amongst its other powerful features, the site has advanced search functionality, intuitive content delivery and offers two-way engagement tools, community building platforms and extensive engagement tracking capabilities.
  • Created a successful membership platform that has made it easier for our members to update their details, renew their membership, download their CPD certificate and register for a conference, event or other CPD program through the one online facility. We then built a separate, but integrated, platform to streamline CPD provider course accreditation.
  • Delivered a new classifieds service which has enhanced the way that we manage a range of listings such as jobs, equipment and practice sales and leasing on behalf of our advertisers.
  • Delivered a consumer website under our consumer brand, Good vision for life. This website, and, support our Find an optometrist search service which delivers over 50,000 searches for optometrists annually. Member profile pages and online booking capabilities have been introduced to these search results on
  • Built an extensive social media presence with highly engaged Facebook, Twitter  and LinkedIn  followers.
  • Switched our telephone network from a traditional service to a voice-over-internet service which has enabled us to generate considerable savings in local and national phone charges.

And we are not finished yet, with more changes planned to continue to enhance our digital network, CPD program delivery, job searches and electronic communications.

To learn more, contact Kerry I’Anson or Jess Donald in the national office.

You might be interested in

Optometry recognised as essential in diabetes care

A parliamentary inquiry into diabetes has highlighted the essential role of optometry and optometrists in the management and treatment of diabetic eye disease. Optometry Australia is pleased to see our submission has been included in the final report, which acknowledges the importance of eye health and vision in diabetes care. 
Optometry recognised as essential in diabetes care View

Madeline Baker awarded inaugural OV/SA LOOK Local Scholarship

The inaugural OV/SA Looking Outward on Optometric Knowledge (LOOK) Local Scholarship has been awarded to Victorian member, Madeline Baker. She will use her scholarship to investigate the factors behind the prevalence of mental ill-health in the optometric workforce, then develop a comprehensive mental health and wellbeing framework.
Madeline Baker awarded inaugural OV/SA LOOK Local Scholarship View

Meet 2023 OV/SA Student Award winner, Anna Reid

Meet the 2023 OV/SA Student Award winner for The University of Melbourne, Anna Reid. OV/SA awards are given to students, as selected by their university faculty, who demonstrate both academic excellence and commitment to patient care and professionalism.
Meet 2023 OV/SA Student Award winner, Anna Reid View

Acknowledgement of Country

In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.