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Managing Myopia Course 3: The Business of Myopia

Available from: 22/10/2019

Where to publish: https://www.brienholdenvision.org/academy.html

Provider: Brien Holden Vision Institute

Contact: Michael Morton, [E] academy@brienholdenvision.org, [P] 0402341729

Learning Objectives

  • Justify why you would introduce myopia management into your practice from a business perspective
  • Describe the benefits myopia management can give your practice
  • Evaluate the needs of the local market, competitors, challenges and opportunities relating to myopia management
  • Set your myopia management business goals
  • Outline the clinical and operational procedures, visits and appointment structure appropriate for myopia management cases
  • Determine any additional equipment needs when introducing myopia management into the practice
  • Develop or adapt practice operational procedures linked to myopia management in your practice
  • Develop a pricing strategy for myopia management services and products
  • Outline key in-practice marketing strategies for myopia management
  • Explain how to best use digital marketing, including social media, emails and online surveys
  • Identify ways to improve online visibility and reputation
  • Identify traditional marketing channels that are most likely to reach your target audience
  • Justify whether and how to outsource marketing for your practice
  • Identify strategies to enhance communication in the various steps of the patient journey
  • Develop key messages and materials to suit each myopia management strategy or treatment option
  • Manage common parental concerns with myopia management
  • Identify communication strategies to manage expectations and enhance compliance
  • List key ways to maximise patient loyalty
  • Outline the ways in which you can strengthen professional networks and links
  • Explain how myopia management is likely to evolve in the future

Max points awarded: 5.50

Session Information

Name
Introduction to the business of myopia
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
0.50
Name
Setting up the practice for myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
1.50
Name
Marketing for myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
1.50
Name
Communication and education in myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
1.50
Name
Maintaining success in myopia management
Activity Type
Non Clinical
Therapeutic?
No
Manufacturer/Supplier?
No
Points for attending & Passing Assessment
0.50