Optometry Australia’s consumer campaign, Good vision for life, was launched in 2016 with the aim of making consumers more aware of the health of their eyes and motivating them to see an optometrist regularly throughout life. The campaign has motivated millions of Australians to visit an optometrist and there has also been an 8.5% increase in consumers who now consider it important to see an optometrist annually*.
Our Good vision for life campaign represents Optometry Australia’s commitment to promoting the role of optometrists and the need for regular eye examinations throughout life.
All campaign activity encourages consumers to book an appointment for a comprehensive eye examination today.
Our Vision Index is an important resource that we have implemented to enhance the impact of the Good vision for life campaign. First released in 2020 just prior to the onset of the global pandemic, our Vision Index provides an insight into Australians’ attitudes, beliefs and behaviours around maintaining their eye health.
In 2020, the resulting report enabled Optometry Australia to generate unprecedented publicity in nation-wide consumer publications profiling eye health issues and highlighting the need to see an optometrist.
Given the pandemic, and the opportunities to highlight shifting attitudes, we felt it prudent to conduct similar research this year and you can download a copy of the 2022 Vision Index.
We deliver key eye health information to thousands of consumers via our monthly Good vision for life electronic newsletter and via our social media platforms, Facebook and Instagram.
Our public relations programs also generate hundreds of stories published in Australian online, print and broadcast media channels annually.
Optometry Australia offers members access to a wide range of Good vision for life campaign assets that they can use in their own day-to-day patient promotions. These include:
We believe it is important for consumers to locate an optometrist close to them, hence all members are profiled via our Find an optometrist search function which is found on our Good vision for life, as well as corporate website. Members can also help consumers make even more informed decisions by expanding their profiles and listing the range of services that they offer.
Optometry Australia is now increasingly providing consumers with the opportunity to book an appointment directly with a practice by providing seamless connectivity between our search platform and members’ in-practice booking software.
Optometry Australia now offers a new service to members, giving you the opportunity to create your own individual profile page on goodvisionforlife.com.au.
The initiative is designed to provide you with direct and individual exposure via the campaign, allowing you to directly benefit from our national consumer marketing efforts.
*Source: Good vision for life campaign impact survey conducted by I-view amongst Australians aged 18 and over, June 2017-2020 (sample sizes: ~1,100)
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In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.