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By Optometry Australia

Optometry Australia is committed to promoting optometry and optometrists and educating Australians about their eye health and the importance of seeing an optometrist on a regular basis.

We drive this objective in several ways. One is via our Good vision for life consumer campaign where we encourage Australians to go to to explore information on their eyes and make an appointment with an optometrist. In addition to delivering a significant TV, radio and digital advertising campaign, to date this financial year we have generated 500+ pieces of media editorial coverage – across TV, radio and print channels – driving potential patients to connect directly with members.

We also promote an advocacy agenda focused on delivering key outcomes for our sector, often utilising working groups to provide us with guidance and feedback.

We invite members to get involved by registering their interest in becoming:

  1. A Good vision for life media ambassador
  2. A member of an Optometry Australia advisory group

And to optimise value from the Good vision for life campaign, and to better help patients find optometrists, we encourage members to build their individual profile to appear on and

Good vision for life media ambassadors

To help us to continue to generate engaging and informative content in consumer media, Optometry Australia is looking to work with a select group of members from around the country who can participate in media opportunities by providing expert commentary on a range of eye health topics.

We also want to work more closely with members to share any interesting patient case studies that theu might have and indicate their potential for media profiling.

Members can read more here and, if they are interested, they can complete the form and return as instructed so that we can understand their special interest areas, any previous media experience they might have and potential case study opportunities.

OA’s optometrists Luke Arundel and Sophie Koh talking eye health on TV.


Join one of our Optometry Australia advisory groups

We also invite members to nominate their interest in joining important conversations that help shape the future of our profession via our advisory groups and special interest groups. We convene advisory groups to support the development of clinical guides and to provide expert input on a range of priority topics. Members can register to join one of our groups by emailing and let us know their areas of interest.

Build an individual profile on

We offer members the opportunity to create their own individual profile page which will appear in Find an optometrist search results on and

Basic practice data for our Find an optometrist search platforms are pulled from membership data but members have the option to build a larger profile to appear on both websites, allowing patients to find out more about them. If members would like to add a profile, they can log into “My membership > Edit profile” through, scroll down to the ‘Good vision for life’ section and click on the ‘add profile’ button. Once they have completed this and it has been approved, their profile will appear.

If members have purchased new equipment for their practice, added services they provide (e.g. myopia control), or speak languages other than English, this is also a great time to update their profile information so we can more efficiently connect patients with optometrists.

We strongly encourage members to reach out to our team to find out more about these great engagement opportunities and learn more about the ways we’re working to best support them in their practice.

Filed in category: Advocacy & government, General news, Marketing, Member resources, National & State initiatives, Patient care & management, Registration
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Acknowledgement of Country

In the spirit of reconciliation Optometry Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.