By Ashleigh McMillan
Optometry Australia is establishing an eHealth and social media advisory group to provide resources for members.
The advisory group will determine how Optometry Australia can best provide guidance and resources to assist members employing social media and eHealth systems.
Optometry Australia policy and advocacy adviser Tin Nguyen says there are increasing opportunities for optometrists to adopt eHealth, in the form of secure messaging and practice management systems.
‘The creation of the advisory group is about making sure that the profession is well-equipped and getting the right advice on how optometrists adopt and navigate eHealth,’ he said.
Mr Nguyen says more optometrists are using Facebook and Twitter to promote their practices.
‘Social media presents opportunities to engage with your patients but there are also many risks involved,’ he said. ‘We want to establish this group to flesh out the issues and develop some resources with the profession’s assistance.’
Optometry Australia is looking for a small group of enthusiastic members with interest and expertise in the field. The role of the group is advisory only. Interested candidates must be able to offer advice by email and meet via teleconference three times a year.
Members interested in being part of the advisory group can contact Tin Nguyen directly.