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Raising awareness with Australians

The Good vision for life flagship consumer awareness campaign launched in September 2016. Its goals are to:

  •  motivate Australians to want to learn more about their eye health and the important role that optometrists play in preventative eye health
  •  motivate Australians to make regular eye examinations part of their health regime
  •  motivate Australians to book an appointment with an optometrist today

Our annual consumer survey conducted in June 2018 revealed that the campaign had influenced more than 2.3 million Australians to make an appointment with an optometrist since launch.

To learn more, contact Trinity Scarf in the national office.

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