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Raising awareness with Australians

The Good vision for life flagship consumer awareness campaign launched in September 2016. Its goals are to:

  •  motivate Australians to want to learn more about their eye health and the important role that optometrists play in preventative eye health
  •  motivate Australians to make regular eye examinations part of their health regime
  •  motivate Australians to book an appointment with an optometrist today

Now, Optometry Australia has seized the significant opportunity presented by the year 2020 to raise consumer awareness around the subject of eye health like never before.

Our aim is to unite the eye health sector behind the ‘2020: Year of good vision for life’ theme so that we can deliver a consistent, united and powerful message to all Australians about eye health management and the need to see an optometrist regularly throughout life.

We are focused on rallying the sector to ramp up consumer awareness and we have developed tools to make it easy to do so throughout the year.

See details of campaign elements here, a page that will continue to expand over the coming weeks and months.

Get into it, and help us make 2020 the year of good vision for life!

To learn more, contact Trinity Scarf in the national office.

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