1:30min
By Trinity Scarf
National Campaigns Manager
Optometry Australia encourages members and their patients to sign up for the Good vision for life newsletter.
Since its launch last September, the Good vision for life campaign has continued to gain traction with consumers via growing traffic to the goodvisionforlife.com.au website and use of the ‘Find an Optometrist’ search function.
Optometry Australia produces a variety of content about eye health for consumers, aimed at stimulating interest and engagement in the topic, with the ultimate objective of encouraging more people to visit an optometrist regularly.
Fresh content is regularly uploaded onto the ‘Stories’ tab of the Good vision for life website and this month, Optometry Australia will issue a monthly consumer newsletter to those who have signed up to receive it.
Members are invited to sign up and share the stories on their own websites and social media platforms, and to mention the site to their patients, as a relevant resource for learning about and understanding eye health and the role of the optometrist.
There are ‘sign up’ fields to subscribe to the free newsletter on every page of goodvisionforlife.com.au.