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By Rhiannon Riches
Assistant Editor

 

Members are encouraged to use on their own websites and share on social media new videos that Optometry Australia has developed as part of its Good vision for life consumer campaign.

The suite of fresh video content is designed to engage people around eye health.

Optometry Australia has produced four new videos in conjunction with its video production partner, Rise Films. They focus on eye health topics including prevention and early detection, children’s vision and back to school, digital eye strain, and UV protection.

The first two videos on prevention and detection and children’s vision have been released this week and are now available on Optometry Australia’s YouTube channel.

They will also be placed on a variety of websites frequented by the target audience, as part of the paid digital media portion of the campaign. Clicking on the videos takes consumers to goodvisionforlife.com.au where they can find out more or Find an optometrist.

The remaining two videos on digital eye strain, and UV protection will be released later this month.

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