Gianni Cossar, GfK
By Rhiannon Riches
SILMO Sydney will host two educational seminars with leading market researcher in the optics industry, GfK.
SILMO organiser, Expertise Events, said GfK would give SILMO attendees an insight into the latest industry trends and opportunities.
The trade exhibition will take place at the International Convention Centre on 9-11 March, followed immediately by Super Sunday, hosted by Optometry NSW/ACT at the same venue on 12 March.
Gary Fitz-Roy, Expertise Events managing director, said the GfK sessions would be tailored specifically to the optical industry and optical retailers, and outline strategies about how the industry can thrive in the changing market.
‘Both sessions will be enriched with an Asia-Pacific focus on consumer dynamics and shopping behaviour, from a forward-thinking global perspective,’ Mr Fitz-Roy said in a media release announcing the seminars.
Gianni Cossar, the global director optics and eyewear, from GfK Retail and Technology in Italy, will host both sessions.
The first session will explore the potential impact of and deliver effective business strategies for the projected times ahead, and the second session will explore how manufacturers and retailers can optimise their category management, formats, customer proposition and product portfolio decisions to intercept short- and long-term opportunities.
According to Mr Fitz-Roy, 44 per cent of confirmed exhibitors at SILMO Sydney are exhibiting in an Australian optical event for the first time.
Visit the SILMO Sydney website for information or to register.
Visit the Super Sunday website for information or to register.