By Rhiannon Riches
Optometry Australia has appointed Leanne Dawson in the newly created role of Business Development Manager.
Leanne commenced her role on 21 August, and is focused on developing the organisation’s business portfolio and seeking new opportunities through partnerships, sponsorship and advertising. Optometry Australia is committed to accessing funding sources, other than member contributions, to enhance the extensive services it offers members.
‘In an ever-changing sector we need to make sure we are responsive to our member needs, to keep them ahead of the game. Leanne’s skills and experience ideally place us to maximise opportunities and bring in the funding to support both new initiatives and enhance current member services,’ CEO of Optometry Australia Lyn Brodie said.
‘Leanne is looking forward to also working with our state divisions on collaborative projects to support their activities.’
Leanne has been employed by eye-care stakeholders on several occasions throughout her career. After beginning as an optical dispenser working at OPSM, she moved to Essilor as state manager for Victoria and Tasmania.
Leanne later became business development manager at Australia’s Independent Optometrists, which was the forerunner of ProVision, before shifting into pharmaceuticals in a business development manager role at Sigma Pharma.
For 12 years she worked in advertising for Fairfax, before more recently returning to the ophthalmic industry as customer success manager at Oculo.
Leanne can be contacted via email, or by phone on 03 9668 8501 or 0434 042 100.