By Rhiannon Riches
Optometry Australia is now the owner of the word trademark Good vision for life with IP Australia announcing the decision on 7 December.
The granting of the trademark ensures that other organisations are prevented from using Good vision for life across a range of categories including, but not limited to, advertising, publications, financial sponsorships, training, health education, optometry information services, blogs and video recordings.
Good vision for life trademark
Optometry Australia CEO Lyn Brodie said the organisation was delighted to receive confirmation from IP Australia that it has been granted the trademark, which it now owns until at least 22 June 2026.
‘By owning these four words – Good vision for life – we can preclude other organisations from using them for their own marketing campaigns which would only cause market confusion with our own successful consumer campaign,’ she said.
Ms Brodie said that it was important to the organisation that Optometry Australia’s brand assets, such as logos, tag lines and publication mastheads, were protected through trademarking to ensure that they are not open to copying or use by another person or organisation.
‘During the year we were also successful in securing the trademark for the blue swirl that is integral to not only Optometry Australia’s corporate logo, but those of our state organisations and more recently, the series trademark which includes both the blue swirl as well as the name of the national and state organisation,’ Ms Brodie said.
IP Australia is an agency of the Department of Industry, Innovation and Science. IP Australia administers intellectual property rights and legislation relating to patents, trademarks, and registered designs in Australia.
The Good vision for life trademark has been registered in Classes 16, 35, 36, 41 and 44 and both the blue swirl and the series trademark in Classes 16, 35, 36, 41, 42 and 44.