Attract more patients with one video: Optometry video marketing 101
Optometrist, blogger and digital marketer at Optomly, Leigh Plowman gives fellow practitioners tips on how to grow their business using video marketing.
Tagged as: Marketing
New tool helps ask patients: Are you of Aboriginal or Torres Strait Islander origin?
A new free resource aims to help eye care practitioners identify patients of Aboriginal and Torres Strait Islander origin and deliver culturally safer eye care.
Tagged as: Indigenous eye health, Member services, Patient management, Practice equipment
Blue Sky to hear how to avoid over-prescribing steroids
Optometrists can minimise risk of complications from steroids with careful prescribing, Blue Sky Congress will hear next month.
Tagged as: Blue Sky SA, Other eye diseases, Paediatric optometry, Patient management
Grant to determine if new OCT imaging can predict high risk of AMD progression
A $240,000 grant will help optometrist Dr Zhichao Wu answer if new OCT imaging can identify who is at high risk of AMD progression.
Tagged as: AMD, Awards - honours - grants-bursaries, Eye examinations, Patient management, Practice equipment
Prestigious Tall Poppy of the Year award for Lauren
Melbourne optometrist Dr Lauren Ayton is the 2019 Victorian Young Tall Poppy Scientist of the Year.
Tagged as: Awards - honours - grants-bursaries, Leadership, Universities
Australia to host World Congress of Optometry with O=MEGA21
In a major coup, Australia has won a bid to host the 4th World Congress of Optometry in Melbourne in 2021, held alongside O=MEGA21.
Tagged as: International, Leadership, O=Mega Vic, Stakeholders & partners
Study tour to Australia will help advance optometry in Vietnam
A health delegation has visited Melbourne to help advance the profession of optometry in Vietnam.
Tagged as: Employment, Fees & registration, International, Scope of practice
Game-changing point-of-care device to diagnose and sub-type dry eye
Melbourne optometrist Dr Laura Downie is leading a project to develop a point-of-care device that could be a game-changer in the diagnosis and sub-typing of dry eye disease.
Tagged as: Awards - honours - grants-bursaries, Dry eye, Patient management, Practice equipment
Optometry students making a difference in Thailand and Cambodia
Optometry students Bryan Cheong and Rachael Lim discuss their rewarding optometry outreach trip to an orphanage in Thailand and a school and village in Cambodia.
Tagged as: International, Students, Universities
Research to support diabetic eye care
A short online survey aims to identify areas that optometrists can be supported in diabetic eye care delivery and management.
Tagged as: Diabetes, O=Mega Vic, Patient management, Universities