By Kerry I’Anson
National Brand and Corporate Relations Manager
Optometry Australia welcomes members’ feedback on the impact of the Good vision for life campaign on their practices, and invites them to view a new video for consumers.
Since the campaign’s launch in early September, Optometry Australia has collected excellent data on the number of times our advertisements have been delivered, how many people our campaign messages have reached, and how often consumers engage with or react to our various campaign elements.
Now that we have completed three months of the campaign, we would like to supplement this data with insights from members.
We are asking members to complete the first of a series of very short quarterly surveys which should take no more than two minutes. We encourage members to provide honest and open comments on the campaign.
The survey will remain open until 5:00 pm AEST on 16 December. Your feedback will be unidentified.
Optometry Australia has produced a new video for consumers, which gives an overview of what happens in an eye examination.
It is designed to demystify the consultation experience and remind people that it’s an easy and painless process.
The video sits on the ‘Visiting your optometrist’ page on the Good vision for life website, as well as the Optometry Australia website and our YouTube channel.
We will be driving interest to the video via social and other media activity.